The new video streaming service Disney+ was launched yesterday, November 12, and despite some temporary snafus, it is anticipated to become a real powerhouse within the industry – with as many as 10 million sign-ups since launch. “Every streaming service that’s launched at scale has had problems,” said Dan Rayburn, a longtime streaming industry analyst and consultant.

Advertisements
Read More

One of the best tools in a SEO’s tool kit is visitor recording software like Hotjar. Able to uncover friction points that real visitors are experiencing, you can be confident that the changes you make to your site will result in improved user experience (UX).

Such was the case with one of my fashion e-commerce clients. Read on to discover how I was able to increase product page views by 23% in two weeks with data uncovered from Hotjar visitor recordings.

Read More

The Google BERT Update is the largest change to Google’s search system since the introduction of RankBrain in 2015. Its purpose is to help Google Bots better understand natural human language, and therefore deliver better results to users.

BERT has helped us grasp the subtle nuances of language that computers don’t quite understand the way humans do… [It can] consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries.”

Read More

Moz recently put together a blog article on how Google had viewed backlinks (prior to September, 2019), how it views them now (post September 2019), and how it plans to view them beginning in March of 2020.

The infographic below does a great job of neatly organizing these Google algorithm changes, and what it means for SEOs/content marketers.

Read More

Online news consumption, including visitors to websites, apps, and social media, has spiked across all age groups in the U.S. over last two years. To stay relevant to modern consumers, it has become increasingly important for publications to build and maintain strong online presences. One of the best strategies for doing so is getting your content featured in Google News.

In this article, you’ll learn how U.S. news consumption has evolved over the last two years, how Google News can benefit your publication, and lastly, the key ranking factors and optimizations needed in order to succeed within the search engine!

Read More