10 Google News Optimization Tips

1) Submit your site to Google

Submit your site for inclusion via Google’s News Publisher Center. Ensure it complies to guidelines, first!

2) Cover Real, Breaking News

Post original content that covers recent events. Basic information, curated articles, or press releases won’t make the cut!

3) Have a News XML Sitemap

Separate from a traditional XML sitemap, this enables crawlers to find news articles on your site quickly and accurately.

4) Strategize Keyword Placement

Include target keywords and navigation category in all metadata elements. Sprinkle them throughout the article body, too!

5) Limit Use of Link-Bait Headlines

Link bait headlines are great attention grabbers, but are terrible for SEO. Search engines don’t understand puns the same way people do!

6) Demonstrate Professionalism

Include author bylines, biographies, and contact information, as well as the date and time of all articles. Also, avoid spelling and grammar errors!

7) Implement News Schema

This enhances your appearance in SERPs – such as inclusion in a top stories carousel and other rich result features.

8) Create AMP Pages

AMP pages load faster for mobile visitors, and are therefore rewarded with better SERP visibility. There are CMS plugins and modules to help you with this.

9) Monitor Trending Topics

Use tools like Google Trends and Search Terms to identify (and validate!) trending topics across various categories.

10) Embrace Twitter

Not a Google News tip, per-se. But, increasing your Twitter activity and adding Twitter schema can improve visibility in SERP carousels.